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3 Steps to Building a Successful Real Estate Team

Real estate teams allow multiple agents to join forces, combine their resources, and close more deals. While teams can be extremely beneficial and result in higher earnings for everyone involved, it’s important to remember that running a team is much different than working as a solo agent.

In order to ensure success, you’ll need to take the time to put the right systems and tools in place to make sure that your team runs smoothly and efficiently. If you don’t, things will fall apart pretty quickly. 

In this blog, we’ll take a look at three key steps to starting a successful real estate team.

Define your Team’s Marketing Strategy

Your marketing strategy is what will determine the success or failure of every other aspect of your business. While it can be tempting to jump straight to getting new leads and closing deals, you won’t be able to keep your pipeline full if you don’t first invest in your marketing strategy. That being said, where do you start? 

Branding & Messaging

The first step is to solidify your branding and messaging. What is the core value that you bring to clients? What are the colors and fonts that represent your brand? Create a document with your brand guidelines, and make sure that every member of your team keeps it front and center.

Website & Social Media Channels

Next, you’ll want to make sure that buyers and sellers can find your team online by optimizing your website and social media channels. Make sure that you are consistent across channels so that clients can easily find and recognize you on Facebook, Twitter, LinkedIn, and Instagram. Check out our in-depth guides on how to optimize your Facebook business page and your LinkedIn profile if you’re not sure where to start.

Remember, the majority of real estate deals come from people already in your network. Make sure that you reach out to every single person that your team members know to follow your team on social media so that you can stay connected with your network and keep them up-to-date on your real estate business.

Choose the Right Content Marketing Tools

Once you’re connected with your network on social media, it’s time to nurture those relationships. You’ll need a bank of valuable content such as informative blog posts, videos, and listing photos to post consistently to all of your social media channels. When you’re on a real estate team, it’s even more important to make sure that all of your social channels are managed. The best way to do this is to either hire an assistant, have a dedicated person on your team in charge of social media, or invest in a tool that does your social media marketing for you. This frees up your agents to focus on working with clients and closing deals.


Whenever your team gets a new listing, has an open house, sells a home, or has a price drop, it’s important to publicize this immediately. Because teams can have so much going on between agents (10+ listings, multiple open houses per week, etc.), automating your team’s advertising can be a great way to make sure nothing falls through the cracks. It can also help you ensure quality control and optimize performance.

Keep Your Team’s Pipeline Full

As a team leader, one of your biggest jobs is to fill up your agent’s pipelines so that they always have leads to work and deals to close. A steady stream of leads for your agents is what will allow you to scale and continue to grow your team. For growing teams, you’ll need to have multiple paid and organic lead sources. You’ll also want to invest in automation tools to ensure that your team is working smarter, not harder.

Increase Productivity and Optimize Follow-Up 

To complete your team’s sales funnel, you’ll need to outline a systematic follow-up process that saves your agents time and increases conversions. 

First, outline your follow-up process, and then identify where you can automate to save time. By automating tasks such as text messages, follow-up emails, and call logging, you’ll free up your team to focus on the parts of the process that require a human touch.

Choose a CRM for your team that will allow you to create text and email drips, and log calls. A good CRM will also make it easy to track and organize your team’s follow-up with all of their leads, improving communication and saving you time in the process. 

Clearly outlining your team’s marketing, lead generation, and follow-up strategy and investing in tools that can optimize those processes will ensure not only your team’s success but its ability to grow. Once you’ve laid the groundwork, you’ll be ready to get out there and close more deals!


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