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Free Texting Scripts to Convert Real Estate Leads

Because of its high open and response rate, texting is one of the best ways to communicate with your leads. It is especially effective when it comes to nurturing and re-engaging your leads. We're talking about the vast majority of leads in your database: those leads that have expressed interest in your services, aren't quite ready to buy or sell just yet, but will be 6 months to a year down the line.

You want to make sure that the second they're ready to buy or sell, you are the first real estate agent that they think of. These texting scripts are the perfect way to nurture your leads and make that sale when the time is right.

Scripts to Nurture & Re-Engage your Leads with SMS

Send New Homes on the Market

Texting your leads with a Collection of homes that meets their interests shows that you are attentive to their needs and have access to all the hottest new listings on the market. 

“Hi Mary, Jim from Brookfield Realty here 👏 I’ve just created an updated list of homes available in Stone Oak. I remember that was an area you were interested in: "

Pro Tip: always follow up! After you send a Collection send a second text the next day.

“Mary, you probably have questions about the list of available homes I sent. Want to jump on a call for 10 min and go over it? Happy to help. - Jim”

Share a real estate-related article from your blog

When interacting with your leads, you want to demonstrate that you are a real estate expert who is there to help. A great way to do this is by sharing any blog posts you have that are relevant to your lead's needs. 

“Hey John, it’s Jeff from Purewest! During our talk you mentioned that you were looking to get pre-approved. Thought our latest blog post might help guide you: Happy to answer any other questions you may have :)"

Update them with a Market Report

A great way to share your expertise is to text your leads with the latest real estate trends. 

“Sara, this is Eliza from Wayside Realty. Our Fall Madison Market report is live! Thought you might be interested in the latest trends in the seller’s market:”

Connect on Social Media

One of your top priorities should always be to add your leads to your social media network. Once you're connected, you can nurture your lead by posting high-quality content to your feed that reminds them that you're the real estate expert that they can turn to.

“It was wonderful speaking with you, Anette! I’d love to stay in touch with you on social media. Thought you’d enjoy some of the photos of area homes that I share on my Instagram page –” - Jeff

“Great connecting today, Mia! I’d love to stay in touch with you on social media. We’re actually hosting a contest for a Farmhouse Eatery gift card on our Instagram page. Just give us a follow and comment on our photo to enter 🤗”

After a leaving a voicemail

When setting appointments, it’s always a good idea to call or email first, and if you’re not able to get in touch, follow up with a text message.

“Hi Jess, this is Lori from Johnson Real Estate Group. Just called and got to your voicemail. I’m reaching out as you left your number on our site and mentioned you’d like to learn about our services. When will be a good time for a call? Thanks!” 

Follow-Up after a call

Texting is the perfect way to send quick reminders to your leads and clients. 

“It was great talking to you today about your homeownership goals! Looking forward to meeting up tomorrow at 3PM - Sophie”

Invite your Database to your Open House

Every open house that you host is an opportunity to reach out to your database and encourage them to attend.

Pro Tip: host a raffle at your open house to incentivize your leads to come!

“Hi George, Jennifer here! Looking forward to seeing you at our open house tomorrow at 4PM at 820 Drury Lane. We’ll be hosting a raffle for a Penny’s Pastries gift card, so make sure to enter here:”

Price Drop Alerts

Use price drops as a way to start a new conversation with your lead!

“Hi Laurie, it’s Ashley from {{brokerage}} here! I just wanted to let you know that 575 Oakbrook Lane had a price drop. Happy to chat and see if this is within your budget. Are you free anytime this evening?”

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