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How To Write Social Media Captions That Will Get You The Hottest Real Estate Leads

In the real estate market, how you present yourself is everything. You’re not only selling properties, but also yourself. The real estate game is all about how you attract and engage the client. Sounds simple, but we know that in today’s age of advanced technology and social media it’s a lot more complicated than it looks. That’s why we’re here to help.  

Today, the top real estate agents are using social media to get the word out about sales and interact with their (potential) clients. Why are they using social media? It’s quick, efficient and reaches hundreds to thousands of potential clients within seconds. We have created a short guide specifically curated for real estate agents to help you write the best content and make posting on social media a breeze. Learn how to write the best and catchiest captions and learn which buzzwords will attract followers and get you the hottest leads online. 

Let’s get started.

Captions 

Social media may be all about visuals but captions make the post. The main goal of the caption is to get followers to engage with your post (like, comment, share or message). It’s important when posting new content to always include a caption as it provides context for your image (or video) and also gives you room to highlight your personality and voice. 

Some things to know about captions on different social media platforms:

Instagram 

Each caption can have up to 2,200 characters - we recommend not using the limit. Obviously your caption length will depend on your image or video but it’s best to keep your caption to 1-2 lines since that's what the Instagram feed will show to a viewer. If it’s longer the person will have to tap “more” to read the rest of the text. 

Also try to include action words, calls to action, emojis and hashtags (we’ll talk about those later!) that are relevant to your business and post! 

 
 
 
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**What do we mean by call-to-action (CTA)? A call to action tells the user or viewer exactly what action to take and how to take it - for example: click here, read more, learn more, contact us, etc.**

Facebook

Due to the new algorithm on Facebook, it has been harder to attract engagement on posts. Our recommendation is to be as simple as possible when writing captions. Aim for 80-100 characters per caption. In your caption, try to include a call-to-action inviting the viewer to interact with your post. Also adding one emoji gives your caption personality and looks inviting!

Who doesn't dream of having a private pool as an addition to their home! 💦We definitely do! This week's poll is POOLS -...

Posted by PropertySimple on Wednesday, March 10, 2021

Twitter 

On Twitter you can now have up to a maximum of 280 characters per caption. However, it’s recommended to use between just 70 and 140 characters (1-2 sentences)!

In your caption always try to tag businesses or people if you are mentioning them. Also consider using a hashtag and always include links (to your listing sites, website, recommended products, etc.)

Buzzwords/Advertising Words

When it comes to actually writing the captions, sometimes we can feel uninspired. Do you ever suffer from writer’s block and can't think of anything that sounds appealing or catches the eye? This list of buzzwords will help you write an awesome caption and are the best to use when it comes to advertising and marketing in real estate. Check out the different categories below!

When talking about a home, try to use different synonyms to describe the property! 

  • Household
  • Villa
  • Cottage
  • Farmhouse
  • Haven
  • Pad
  • Oasis
  • Retreat
  • Dwelling
  • Residence
  • Bungalow 

Use words that suggest a property’s value: 

  • Upscale
  • Luxury
  • Custom
  • Deluxe
  • Ornate
  • Chic
  • Stately
  • Elegant
  • Stunning
  • Remodeled
  • Extravagant 
  • Comfortable

Use adjectives to describe the property’s environment. Paint a picture of the home’s personality. 

  • Warm
  • Open
  • Inviting
  • Private
  • Serene
  • Charming
  • Relaxing
  • Peaceful
  • Stunning
  • Pristine

Always use positive descriptions to attract clients! 

  • Clean
  • Immaculate
  • Beautiful
  • Spacious
  • Inspiring
  • Captivating
  • Impeccable
  • Superb
  • Elegant
  • Exquisite 
  • Gorgeous
  • Lovely

Hashtags 

Are you intimidated by hashtags? Don’t be! These #words are a very easy and effective way to ensure that your posts can be seen by people that are not just your followers. Hashtags are used by social media platforms to categorize different posts. For example, if you look up on Instagram #homesweethome you will get THOUSANDS of different new posts to browse simply because the hashtag was included in the post’s caption. Using hashtags relevant to your post are a perfect way to highlight the main message of your post and open the option for thousands of people to engage with your content.

On Facebook and Twitter if you use a hashtag use a maximum of 1-2.

On Instagram you have a maximum of up to 30 hashtags, we recommend using an average of 10. Hashtags are usually placed at the bottom of your post as to not interfere with your main text or message. We personally like to put them as the first comment of our post - Click on our post below to see how it looks! 

 
 
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A post shared by PropertySimple (@propertysimple)

So what are the best hashtags to use in the real estate game? We put a few lists together for you. Let’s check them out!

General for Real Estate

#realestate #realtor #realestateagent #home #property #forsale #investment #realtorlife #househunting #dreamhome #luxury #interiordesign #newhome #luxuryrealestate #house #homesweethome #architecture #luxuryhomes #realestateinvesting #realestatelife #realty #business #design #sold #realestateinvestor #entrepreneur #broker #homesforsale #justlisted #bhfyp

Home

#homeinspire #homestyleinspo #homevibes #housevibes #propertyporn #propertydesign #propertyphotos #dreamproperty #housedreams #propertyinspo #housetour #housedesign #housedecor #housegoals #housebeautiful #houseandhome #homesweethome #homesforsale #myhomestyle #lovemyhome #lovelyhome #homeaccessories #househunting #homestyle #homeinspiration #designinspo #designlife #sweethome #homeiswheretheheartis #homeinspo 

Listings

#openhouse #offmarketlisting #pocketlisting #newlistin #homeforsale #renovated #marblecounters #eatinkitchen #motherinlawsuite #petfriendly #condo #coop #twofamily #midcenturymodern #colonial #Victorian #bungalow #starterhome #dreamhome #fixandflip #just sold #selling

Interior Design 

#homeinspire #homestyleinspo #homedesigninspo #homevibes #housevibes #propertydesign #housedesigns #residencedesign #propertydesign #housedreams #currentdesignsituation #finditstyleit #housebeautiful #houseandhome #interior125 #interiorwarrior #interiorforinspo #interiordesire #interiordetails #designinspo #designlifestyle #homedetails #interiordesign #interiordecor #interiordecoration #interiordesignideas #interiorstyle #interiorforyou #interiorandhome #designideas 

Bedroom

#bedroominspo #bedroomdesign #bedroomstyle #housedeco #housegoals #housebeautiful #houseandhome #homesweethome #finditstyleit #interiordetails #designinspo #bedroomdecor #instahome #bedroomstyling #bedroomvibes #bedroomideas #bedroominterior #bedroomlove #bedroombliss #dreambedroom #designbedroom #bedroomdetails 

Kitchen

#dreamkitchens #kitchenfun #kitchenporn #kitchenlover #kitchenwares #loveyourkitchen #kitchenpics #designkitchen #homestyleinspo #homeinspire #dreamkitchen #kitchendecor #kitchenlife #kitchenlove #kitcheninspo #kitchengoals #kitchendesign #kitchenlife #homeinspiration #designinspo #designlife #sweethome #homeiswheretheheartis #homeinspo #kitchenideas #kitchenstuff #designinspo #housegoals #homesweethome 

Outdoor 

#outdoorgoals #yarddecor #backyards #backyardbliss #backyardoasis #backyardlife #backyardvibes #backyarding #backyardbeauty #gardengram #backyardfun #gardenideas #gardengoals #patiolife #housedesign #housedecor #housegoals #housebeautiful #houseandhome #homesweethome #myhomestyle #lovemyhome #yard #backyard #gardenlove #gardendesign #homegarden #landscapedesign #exteriordesign

Real Estate Market

#realestatebusiness #realestatetech #realestatemarketingtips #realestateblog #realestateadvice #realestatemarket #realestatelifestyle #realestate #realestateagent #realestatesales #realestatelife #househunting #realtortips #homesearch #sellingahome #realestatenews #realestategoals #realestatemarket #realestatetips #homebuyers #sellyourhome

Final Thoughts 

Feel ready to start writing those captions now? Just go ahead and  copy and paste any of the buzzwords and hashtags we have listed above. We’d recommend keeping them copied in a note on your phone so you’re ready to post at any time, anywhere. 

If you need more inspiration or ideas make sure to check out all of our social media resources and blog posts with all of our social media hacks.  

Happy posting!

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