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How to Use Pinterest to Boost Your Real Estate Game

So here’s the thing about Pinterest - it’s not just for finding recipes and DIY projects. Pinterest is a virtual search engine! Shocking, right? Let’s talk about the power of Pinterest! Pinterest is a search platform that allows people to look up products and services and save them in personal folders - a visual online market if you will. Pinterest’s own research has shown that 90% of ‘pinners’ use the site at some point to make a decision on a purchase. So how does that factor into real estate? Let’s get into it. 

As a real estate agent, you’re always looking for your next lead or customer. Half of your marketing goal is to attract potential buyers and sellers and convert them into clients. Social media is the easiest and fastest way to promote you and your business. That’s where Pinterest comes into play. Pinterest boards are a great way to interact with your audience and appeal to fellow and future followers. When you create a Pinterest board targeted towards potential home buyers and sellers you are establishing an authoritative voice in the real estate community and converting yourself into a resource leads will search for and use in the future. 

Here are our top 5 tips for getting started with Pinterest: 

Set up a Business Pinterest Account

Unleash the full power of Pinterest with a business account - it’s free and easy to set up! Business accounts give you benefits not offered to private accounts and allow you to track your posts analytics! You can see how many users you are reaching per post and follow engagement as you would on any other social media account. These insights will help you see your content that performs the best and see who is consuming it the most. This way you can plan how to improve your pins and make the next one even better!

Make Pinterest Boards for Your Interests

Take advantage of Pinterest and show off the things you’re interested in! Don’t just pin things at random - organize them into categories that show off your personality as an agent and recommendations for followers/potential clients. Create boards that you can use to combine your personal pins and other images you find on Pinterest. For example: Favorite Homes with Pools - add pictures of homes you are marketing that have pools and pin other images with pools that you love. Take advantage of combining business with personal interest! 

Drive Traffic to Your Real Estate Blog

Did you know that Pinterest is one of the best ways to drive traffic to your real estate blog? If you don’t have one - check out how to start one. Every time you post a blog, don’t forget to upload a graphic to Pinterest and link your latest post! This way you can drive traffic to your page and track your blog’s performance with Pinterest analytics. It’s a great way to increase engagement among Pinterest users and boost your credibility as a real estate expert.

Don’t Worry About Your “Branding”

This might be the one time in social media marketing that you will hear this. When it comes to Pinterest, variety is key and to your advantage. You want a variety of different pins so there is a higher possibility of them being saved and clicked on! Remember that Pinterest is more about being interesting and getting the attention of people who like things similar to you than “building your brand.” Don’t worry about building a uniform social media strategy. This is where you can think outside the box and expand on many interests!

Have Your Contact Information and Website Available 

Link your website and include contact information (email or phone number) on all of your pins. This ensures traffic to your website and an easy and direct way for potential clients to contact you. When you create a pin add your email address to the description even if you don’t have a link to add in addition. Guarantee direct communication instantly with your Pinterest community!

Now it’s time for you to get started! Don’t forget to check out and follow PropertySimple on Pinterest! We update our boards weekly and love sharing new content. Feel free to check out our ideas and get inspired!
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