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How to Increase Social Media Engagement

Let’s talk about social media! First of all, why is social media engagement so important? If you own any type of business in 2022, establishing an online presence is crucial to your success. With everyone on social media platforms nowadays the best way to boost your network and stay on top of your game is to focus on your digital marketing. 

In short, engaging with your audience is important for these reasons: 

  • Strengthen customer relationships
  • Build brand loyalty
  • Raise awareness of your business
  • Generate more leads
  • Increase sales

But where do you even start? This can all be a little daunting, but we have some tips to help you.


First, you want to track all your social media engagement. You can do this manually - all social media accounts have an analytics and insights dashboard so that you can examine your platform’s history. Each dashboard will tell you which post did the best in detail and give you concrete numbers.

However, understanding what the analytics mean can be tricky so we recommend subscribing to a CRM. Notice and take note of which of your posts are getting you the most likes, comments and shares. 

Next, take a look at what your competitors are doing - what kind of content are they creating? Understanding your industry and the type of content that’s expected from you will help you determine what your audience wants. 

If you’re stumped, here are 30 fun ideas to get you started. 


Now, you can start creating content. Talk about your areas of expertise - what are your favorite topics? Do you care about environmentally friendly housing? Is interior design your guilty pleasure? Are you a major foodie and know all the best places in town? What are some things that excite you? You can check out our Instagram page for weekly real estate prompts and tips.  When you’re passionate about what you do, it translates to your social media presence. 

You want to provide value to your audience while still making your content personalized and unique. In doing so, not only are you building authority in your area but you’re ensuring that you stand out from the rest. 

Don’t worry though, our experts have perfected a free marketing strategy which you can use. 


So you’ve looked at the numbers, scoured the internet for ideas, and you’ve posted your content - what now? Believe it or not, the results take time. You will have to cycle through this process several times to find out what works for you.

Social media is all about adaptation. The social media algorithms are constantly changing, and new, fresh content is more likely to be rewarded. So don’t be afraid to experiment!

But we get it - coming up with your own ideas every day is a lot of work when you still have to run the business side of things. You can spend over 20 hours of work per week on social media marketing alone - that’s a lot of time! 

Most people don’t do it alone and there’s no shame in that. Consider hiring a personal marketing assistant to help you hone in on your social media marketing. For a limited time, PropertySimple is offering a personal assistant complete with an exclusive ZIP code and CRM to keep track of all your leads - for a flat fee of $999! 

Bonus Tips

  • Make sure to like and comment on content similar to yours so you can increase awareness
  • Interact with everyone that comments on your post 
  • Encourage dialogue by asking questions and sharing opinions

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