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How Real Estate Agents Can Use Instagram Stories to Generate More Business

Did you know that on Instagram, stories alone get a whopping 500 million views daily?? However the number of views aren't the only Stories stat that real estate agents need to pay attention to. Studies show that 50% of people have visited a website to make a purchase after seeing a product or service in Stories.

The Instagram Stories feature is the perfect way for agents to keep their followers interested while adding value and credibility to their business! Stories allow you to easily, boost your marketing efforts, generate more business, and get clients to know the real, authentic you! 

We know that Instagram Stories can seem complicated - Instagram is constantly adding updates to its platform - but we’ve got you covered! In this post, we reveal our favorite ideas for stories specifically tailored to agents that will help you automatically liven up your Instagram presence while upping your engagement and generating interest in your business! Let’s get started! 



Remind your followers that you are your Area Expert! One of the best ways to generate new business is by showing your clients that you are real and authentic! Share pictures of your daily routine that highlight how well you know your community while boosting relationships with other local businesses. Which is the best local cafe? Where is the best place to buy home decorations? Always tag the other business in your post to get a higher engagement and showcase your community involvement! 

examples of behind the scenes instagram stories


Polls are the perfect way to directly be in touch with your followers and get an idea of what they like! Your followers will LOVE giving their opinion and it’s the perfect creative outlet for you to have fun and show off your personality! The ideas for great polls for agents is endless but here are a few of our favorites:

  1. Living rooms - Which is your favorite?
  2. Front door decorations
  3. Pool or no pool 
  4. Gardens - modern or traditional?

examples of instagram story polls

Pro Tip: Use pictures from your current listings - an easy and subtle way to show off available properties!

Showcase Properties 

Show your followers what’s available on the market! Take them on a virtual tour of your favorite homes! Upload pictures of the special features their future home has to offer. Make it exclusive! Tell your audience to follow you by marketing “exclusive, behind-the-scenes footage and highlights of your new listings right when they hit the market.” Walk-throughs of your listings are a fail-proof way to attract your followers attention and make them feel like they are getting a special update on your business.

examples of instagram stories showcasing properties


At the end of the day, Instagram Stories are the perfect way to keep your current and future clients updated on you and your business (1 in 5 stories result in a direct message!). They keep you connected with your audience in a genuine way that lets clients get to know and see the face behind the brand. Keep it real, simple and don’t forget to show yourself off and all the amazing properties and business you have to offer!

Looking for more strategies to master your marketing on one of the fastest-growing social media platforms? Check out our FREE, downloadable Instagram Guide that has other tips and tricks on how to maneuver this popular platform! Let’s increase awareness about your business and drive engagement together. Fill out the form below to download your free Instagram Ebook!


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