One of the best parts of working in real estate is meeting new people! No one needs to tell a real estate agent how important it is to make a good first impression with their clients. But what happens when connecting with a client doesn’t come so easily? Here are 5 guaranteed-to-succeed ways to give new and prospective clients the best real estate experience!
Buying a home can be a scary and daunting process - it’s a real estate agent’s job to guide their clients. Sometimes, not even clients are aware of what they want yet - this is where an agent’s role comes in! Asking clients lots of questions not only shows commitment and involvement in the process, but also helps any real estate agent gain a better understanding of how they can be of service to their clients.
Here are some questions we find helpful:
Their goals are your goals!
The homebuying experience is stressful, so clients need to feel that they’re in good hands. A real estate agent isn’t only selling homes, they’re selling themselves! Show them you value your relationship with them by honoring your commitments - this proves you’re a person of your word. Honesty is key when building rapport - even when the truth isn’t pretty. Will you be late on delivering? Do you think they can get a better deal? Let them know what they can expect. Being transparent is one of the main ways of founding a solid base with clients.
Always keep clients in the loop - at the end of the day, this affects them the most! Let them know of any developments, setbacks or successes. A CRM will ensure you stay organized and on top of all of your correspondence - so sign up for one now! Keeping the window open to communication is crucial to a harmonious journey together. Asking for feedback is also a great way of keeping the lines open - this demonstrates that you not only care about your work, but also about their experience as buyers. This is also super helpful for you - now you know in what ways to improve and what you’re doing well!
No one likes to feel like they’re talking to a robot. Personalizing communication is a surefire way of developing your brand as a real estate agent and making clients feel seen. At the same time, we know every real estate agent has a lot on their plate and manually getting back to all clients can be hard. This is why we strongly suggest using our CRM. With PropertySimple you can customize your emails and texts so that they have your own unique voice. Automate your responses so that your clients and leads hear back from you immediately and know that they’re your top priority. Since texts have a 90% open rate, you don’t want to miss out on this!
Last but not least, make sure your clients know that you couldn’t have done it without them! Explain specifically why you enjoyed working with them and make yourself available for any future prospects. In this digital age, receiving a card in the mail can really go a long way as it shows you’ve put thought into it and it’s a simple way to display your gratitude. Just because it’s closing day doesn’t mean you can disappear! Don’t be a stranger - check in with your clients after they’ve moved in. How are they liking their new home? Can you give them any “area expert” recommendations? Following up even after your transaction is over further confirms that you’re there for the long haul.
Remember: Happy clients are 5 times more likely to want to work with you again and four times more likely to recommend you to someone else. In the end, your connection to a client will boost your reputation as a dependable real estate agent and bring in future leads. So it’s important to always go above and beyond!
Are you looking for more ways to succeed in the real estate market? PropertySimple offers customized social media marketing, an automated emailing and texting system, and a next-level CRM. Check out our plans and generate more leads than ever before today!